Privacy
Last updated October 29, 2026
LoSo County (“LoSo County,” “we,” “us”) runs the neighborhood guide at losocounty.com for Charlotte’s LoSo and South End corridor. This notice explains what we collect, why, who we share it with, and the choices you have. We keep it plain on purpose.
- We do not sell your personal information, and we do not run ads.
- Analytics only run after you choose “Accept” on the cookie banner. Decline and none run.
- We collect your email only when you give it to us (newsletter, a listing request, an event you submit, or a home inquiry).
- Payments are handled by Stripe. We never see or store your card number.
Information we collect
Information you give us
- Newsletter: your email address, when you sign up. We use double opt-in, so we email you to confirm before adding you.
- Listing requests & business inquiries: the business name, your name, email, phone, and any message you send through the “Get listed” form.
- Event submissions: the event details, plus the name and email you provide so we can follow up.
- Home inquiries: the name, email, phone number, best time to reach you, message and whether you want a viewing or a buyer’s agent that you enter on a home’s inquiry form, the home you asked about, and the time you agreed to share your details.
- Featured listings: if your business buys a Featured placement, your email and billing details are collected by Stripe during checkout, not by us.
Information collected automatically (only with your consent)
If you choose “Accept” on the cookie banner, we record basic, privacy-friendly usage data to understand what’s useful on the site: pages viewed, which listings are opened, searches and filters used, taps out to a business’s own website or phone, the page that referred you, and a random visitor identifier stored in your browser. This data is not tied to your name or email. If you choose “Decline,” none of this is collected. We also use Vercel Analytics, which is cookieless and aggregate.
Essential technical data
Like any website, our hosting providers process basic request information (such as your IP address) as needed to serve pages securely and prevent abuse. The interactive map loads map tiles from Mapbox, which requires your IP address to deliver the map. These are necessary for the site to work and are not used for advertising.
Cookies and local storage
We keep this minimal. The site uses your browser’s local storage rather than tracking cookies.
| What | Purpose | Set when |
|---|---|---|
| Consent choice | Remembers whether you accepted or declined analytics | You choose on the banner (essential) |
| Theme | Remembers light or dark mode | You switch themes (essential) |
| Visitor & session id | A random id so usage counts aren’t double-counted | Only after you accept analytics |
You can change your choice anytime using “Cookie preferences” in the site footer, or by clearing site data in your browser.
Who we share information with
We share information with the service providers that help us run the site, and only for that purpose. The one other time we share it is when you send a home inquiry, described below. We do not sell it or share it for advertising.
| Provider | What it does | Their privacy policy |
|---|---|---|
| Supabase | Database and storage for site content and the data you submit | supabase.com/privacy |
| Vercel | Website hosting and cookieless analytics | vercel.com/legal/privacy-policy |
| Resend | Sends our confirmation and newsletter emails | resend.com/legal/privacy-policy |
| Stripe | Processes Featured listing payments | stripe.com/privacy |
| Mapbox | Delivers the interactive map | mapbox.com/legal/privacy |
| Source of some business photos (served through our site, so Google does not receive your visit) | policies.google.com/privacy |
Home inquiries
When you send an inquiry about a home, we save what you enter on the form (your name, email, phone number, whether you want a viewing or a buyer’s agent, your message and your best time to be contacted), the home you asked about, the page you were on, the web address of the site you came from, any campaign tag on the link you followed, a one-way code made from your connection address that we use to limit abuse (we do not keep the address itself), and a record of your consent: the wording you agreed to and when. These are saved whether or not you accepted analytics on the cookie banner.
We send the listing agent named on the form your name, email, phone number, whether you want a viewing or a buyer’s agent, your message, your best time to be contacted, the home you asked about, and your consent record, and only because you check the box agreeing to share them. We do not send the agent the page, the site you came from or any campaign tag. That agent may contact you about the home, a viewing, being your buyer’s agent or other homes for sale, and once they have your details they and their firm handle them under their own policies. We also email you a confirmation, and we keep the inquiry and send a copy of it, with the page, the site you came from and any campaign tag, to the people who run this site, so we can make sure it reached the agent. We do not sell inquiry details or use them for advertising, and sending an inquiry does not sign you up for any LoSo County mailing list.
We may also disclose information if required by law, or to protect the safety, rights, or property of our users or the public.
How we use information
- To run the site and show you the directory, map, events, and listings.
- To send the newsletter you asked for, and to follow up on listing requests and event submissions.
- To process Featured listing payments and keep a business’s placement active.
- With your consent, to understand what’s useful so we can improve the site.
Your choices and rights
- Analytics: accept or decline on the banner, and change it anytime from “Cookie preferences” in the footer.
- Email: every newsletter has an unsubscribe link, and unsubscribing takes effect right away.
- Access or deletion: email us at privacy@losocounty.com to ask what we hold about you, or to have it deleted. Depending on where you live, you may have rights under laws such as the California Consumer Privacy Act. We honor these requests regardless of where you live, and we do not discriminate against you for making one.
- Do not sell or share: we do not sell personal information or share it for cross-context advertising, so there is nothing to opt out of.
Data retention
We keep the information you give us for as long as needed to provide the service (for example, while you are subscribed, or while a business is listed), and then delete or anonymize it. Analytics data is kept in aggregate and is not linked to your identity.
Children
LoSo County is meant for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Security
We use reputable providers and reasonable safeguards to protect your information. No method of transmission or storage is perfectly secure, but we work to keep your data safe and to limit who can access it.
Changes to this notice
We may update this notice as the site changes or as the law requires. When we do, we will update the date at the top. Significant changes will be noted on this page.
Contact
Questions about privacy, or a request about your information? Email privacy@losocounty.com.